Porsche Partners With YouTube Creator To Reach a New Audience

Goal: To go beyond Porsche’s regular launch campaign and to create an original YouTube campaign in order to reach a new audience

Approach: Porsche teamed up with YouTube gamer, Ali A, to create a video campaign, which it launched across 13 countries through YouTube advertising

Results: 

• Ad recall increased from 30% to 96%
• Brand awareness rose from 5% to 26%
• The brand saw a 2600% uplift in searches for the Porsche Cayman
• 6.2 million video views