Campaign Archive: Ali-A x Porsche

Goal: To go beyond Porsche’s regular launch campaign and to create an original YouTube campaign in order to reach a new audience

Approach: Porsche teamed up with YouTube gamer, Ali A, to create a video campaign, which it launched across 13 countries through YouTube advertising

Results:

• Ad recall increased from 30% to 96%
• Brand awareness rose from 5% to 26%
• The brand saw a 2600% uplift in searches for the Porsche Cayman
• 6.2 million video views

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